Paid Media

Here is a little conversation between Plumcoral team and a prospect.

PROSPECT: Hey, I have a basic understanding of how ads work. Will I be able to run ads for my business?

PLUMCORAL:
Does the basic understanding cover Ad optimization, Ad fatigue, Quality scores, conversion rates, etc..?

PROSPECT: Nope, not to that level.

PLUMCORAL:
Whatever we mentioned were the basic metrics and there are a ton to be considered before running any Ad campaigns.

Without proper optimization, your ads may be displayed to irrelevant audiences or in situations where they are unlikely to convert. This means you’re spending money without getting a return on investment.

PROSPECT: Is that all?

PLUMCORAL:
No, here comes more.

Poorly optimized ads can result in low Quality Scores, which, in turn, lead to higher costs per click (CPC) and lower ad positions.

Failure to optimize these targeting parameters can result in your ads being shown to the wrong people, leading to low click-through rates (CTR) and conversions.

This means that even if you get clicks, those clicks may not translate into meaningful actions such as sign-ups, purchases, or inquiries.

Failure to monitor and optimize your ad campaigns can result in missed opportunities. You may not take advantage of emerging trends, new keywords, or changing customer behaviors that could benefit your business.

PROSPECT: Though I can learn it to an extent, I don’t have time for this.

PLUMCORAL:
Exactly. More than 90% of the business owners despite having a good knowledge on ads, can’t focus as they have various other gaps to be filled.

But on the other hand, we have certified experts whose daily task is to research, optimise, target, monitor, and track conversions.

So, it’s an easy ride for us to help your business take off.